netpop
research productsinfo

Netpop | Shop - Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users are not shopping online, and what can marketers do to bring them into the fold?

Netpop | Shop aims to help advertisers, retailers and manufacturers navigate a new playing field of online sources and advertising opportunities, in order to reach the consumers who increasingly shape the success and failure of products in a 24/7 inter-connected world.

Table of Contents | Charts and Tables Index

Introduction
            Foreword
            Growth of Broadband
Shopping Broadband
            Spending and Influence
            Benefits and Barriers
Mix-Mode Shopping
            Sources Used and Time Spent
            Awareness - Comparison - Purchase
            Online versus Retail Purchases
Influence of Shopping Sites
            Influence by Product Category
            High versus Low Traffic Sites
Emerging Sources
            User-Generated Content
            Online Advertising
            Response to Online Advertising
Impact on Knowledge and Advocacy
Profiling the Broadband Shopper
          
            Segment Profiles
            Non-Shoppers
Industry Quick Sheets           
            Home and Garden
            Books and Media
            Travel
            Apparel
            Automotive
            Beauty
            Consumer Electronics
            Technology
Appendix      
            Conclusions
            Methodology
            List of Charts and Tables
           

Contact Media Screen

 

 

lens | philosophy | netpop | services | methods | news | about us | contact us

;