back Netpop | Shop - Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users are not shopping online, and what can marketers do to bring them into the fold? Netpop | Shop aims to help advertisers, retailers and manufacturers navigate a new playing field of online sources and advertising opportunities, in order to reach the consumers who increasingly shape the success and failure of products in a 24/7 inter-connected world. Table of Contents | Charts and Tables Index Introduction             Foreword             Growth of Broadband Shopping Broadband             Spending and Influence             Benefits and Barriers Mix-Mode Shopping             Sources Used and Time Spent             Awareness - Comparison - Purchase             Online versus Retail Purchases Influence of Shopping Sites             Influence by Product Category             High versus Low Traffic Sites Emerging Sources             User-Generated Content             Online Advertising             Response to Online Advertising Impact on Knowledge and Advocacy Profiling the Broadband Shopper                        Segment Profiles             Non-Shoppers Industry Quick Sheets                        Home and Garden             Books and Media             Travel             Apparel             Automotive             Beauty             Consumer Electronics             Technology Appendix                   Conclusions             Methodology             List of Charts and Tables             Contact Media Screen
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