Netpop | Shop - Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users are not shopping online, and what can marketers do to bring them into the fold?
Netpop | Shop aims to help advertisers, retailers and manufacturers navigate a new playing field of online sources and advertising opportunities, in order to reach the consumers who increasingly shape the success and failure of products in a 24/7 inter-connected world.
Table of Contents |
Charts and Tables Index
Introduction
0.1.1 Broadband Growth in the U.S.
Shopping Broadband
1.1.1 Allocation of Total Time Spent Online
1.1.2 Mean Amount Spend Online in Typical Month by
Annual Household Income
1.1.3 Frequency of Shopping and Reviewing Products Online
Mix-Mode Shopping
2.1.1 Research Conducted for Recent Product Purchase
2.1.2 Percent Saying Source was Influential
2.2.1 Importance in the Purchase Process
2.3.1 Purchase Channel by Product Category
2.3.2 Research Conducted for Recent Product Purchase
2.3.3 Percent Saying Source Was Influential
Influence of Shopping Sites
3.1.1 Percent of Purchases Influenced by Shopping Sites
3.1.2 The Long Tail of Shopping Sites
3.1.3 Awareness and Use of Shopping Sites
Emerging Sources
4.1.1 Percent Influenced by Emerging Sources
4.2.1 Shopping Sites versus Other Major Category Sites
4.2.2 High and Low Response Interests
4.2.3 Size of Shopping Site
Impact on Knowledge and Advocacy
5.1.1 Percent Saying More Knowledgeable
5.1.2 Percent Saying Likely to Recommend if Asked
High Touch - Low Touch Products
6.1.1 Product Type Comparison
Profiling the Broadband Shopper
7.1.1 Segment Comparison
7.2.1 Risks that Deter Greater Web Use
7.2.2 Attitudes Toward the Internet
7.2.3 Percent of Non-Shoppers Deterred from Greater Web Use
7.2.4 Regularly Do Activity
Contact Media Screen
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