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The Principals of Media-Screen have senior-level experience with new media, technology,
advertising and market research companies, including DIRECTV, Electronic Arts, Foote,
Cone & Belding, Third Age Media and National Analysts, a former research division of Booz Allen & Hamilton. They bring experience in key disciplines necessary for business success:
 Josh Crandall, Managing Director
Josh has worked in the interactive media and technology industries for over 14 years, serving in numerous senior business and product development roles. He joined Media-Screen to capitalize on the strength of market intelligence in the development of successful, cost effective products and businesses. He has designed and managed qualitative and quantitative studies for numerous clients including Google, RedEnvelope, Protrade Fantasy Sports, Inc., Bar Association of San Francisco, Plaxo, and DHL. Prior to Media-Screen, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV in the New Media and Interactive Department developing new platforms for emerging DIRECTV data and interactive services. He holds a Master of Arts degree in Motion Picture Producing from the University of Southern California and a Bachelor of Arts degree with an emphasis in Economics and Business Administration from the University of California, Los Angeles.
 Cate Riegner, Research Director
Cate has over 15 years of experience in market research, branding and strategic planning. She founded Media-Screen (formerly MindShare) in 1997, in order to apply her experience in market research and strategic planning to online products and services. Since 1996, Riegner has worked with numerous internet-based companies, including Google, eBay, Excite, Plaxo, Spinner.com (AOL) and ABC.com. From 1997 to 2000, Riegner concurrently served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners including CBS Networks, eTrade, Procter & Gamble and Merrill Lynch. Earlier in her career, Riegner worked as a research analyst for Foote, Cone & Belding Advertising, Lai Venuti & Lai Advertising, and National Analysts, a former division of Booz Allen & Hamilton. She holds a B.A. in History from Smith College and a Master's in Communication from the Annenberg School of the University of Pennsylvania.
Jean Durall, Ph.D.
Director, Research Services
Jean has over 20 years of research management and design experience in both quantitative and qualitative research. A major focus of her research is brand equity, advertising tracking, concept testing and new product development. She is also experienced in strategic communication program planning and impact evaluation in corporate image and issue management, as well as in customer satisfaction studies, including call center evaluations. She joined Media-Screen to apply her diverse research experience to the pursuit of understanding the complex ways people use the internet and for guiding businesses in reaching their wired audiences.
Prior to joining Media-Screen, she held responsibilities for marketing, new product development and operations management for the web-based panel research company, Knowledge Networks. Jean spent over 14 years with Research International where she worked extensively with the electric and natural gas utility sectors, with other energy-related industries, telecommunications companies, and computer manufacturers.
Jean has a Ph.D. in Mass Communication from the University of Wisconsin-Madison.
Partners
Mark Olsen, Analytical Services Group
Koski Research
Global Market Insite
Insight Express
Insight Analysis
Nathan Shedroff
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