back Netpop | Portraits - By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop | Portraits provides richly detailed profiles of the 5 groups we uncovered, with data on where they go online, what they do, and why they do it. Demographic and attitudinal data build out their profiles, providing you with a better understanding of where the online consumer market is currently, and where it's headed in the years to come. Table of Contents | Charts and Tables Index Introduction             Foreword             Growth of Broadband             Segmentation Snapshot of Each Segment             Broadbanders™             Content Kings™             Social Clickers™             Online Insiders™             Fast Trackers™             Everyday Pros™ Time and How They Spend it             Start Page             Daily Use             Areas of Involvement             Leisure and Entertainment             Personal Interests             Work and Productivity Impact on the Modern Market             Communication             Content Creation             Shopping             Advertising             Favored Brands             Favored Sites Who They Are, Where They are Going             Attitudes Toward the Interent             Technology Orientation             Age             Gender             Income, Education and Employment             Tenure Online             Future Growth What it Means for Marketers             Conclusions             Content Kings             Social Clickers             Online Insiders             Fast Trackers             Everyday Pros             Next Steps Appendix             Methodology             Chart and Table Index Contact Media Screen
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