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Netpop | Portraits - By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.

Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop | Portraits provides richly detailed profiles of the 5 groups we uncovered, with data on where they go online, what they do, and why they do it. Demographic and attitudinal data build out their profiles, providing you with a better understanding of where the online consumer market is currently, and where it's headed in the years to come.

Table of Contents | Charts and Tables Index

Introduction
            Foreword
            Growth of Broadband
            Segmentation
Snapshot of Each Segment
            Broadbanders™
            Content Kings™
            Social Clickers™
            Online Insiders™
            Fast Trackers™
            Everyday Pros™
Time and How They Spend it
            Start Page
            Daily Use
            Areas of Involvement
            Leisure and Entertainment
            Personal Interests
            Work and Productivity
Impact on the Modern Market
            Communication
            Content Creation
            Shopping
            Advertising
            Favored Brands
            Favored Sites
Who They Are, Where They are Going
            Attitudes Toward the Interent
            Technology Orientation
            Age
            Gender
            Income, Education and Employment
            Tenure Online
            Future Growth
What it Means for Marketers
            Conclusions
            Content Kings
            Social Clickers
            Online Insiders
            Fast Trackers
            Everyday Pros
            Next Steps
Appendix
            Methodology
            Chart and Table Index

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