back Netpop | Pocket - Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the largest and fastest growing segment of the online population. Broadbanders are an important group for interactive and mobile marketerts to watch. After all, for the "third screeen" to match the power and persuasion of full-sized browsers, it will have to meet the expectations of the U.S. broadband population. Table of Contents | Charts and Tables Index Foreword Growth of Broadband Pocketing the Internet Today             Current Pocket-Net Population             Media Myth versus Actual Use             Drawbacks and Deterrents Second Screen Loyalists             Interests and Expectations             Practical and Functional Barriers             Encouraging Pocket-Net Use             Intentions to Start Current Pocket-Net Users             Demographics             Psychographic Segments             Handset and Cellular Service Brands Conclusions Appendix             Pocket-Net Demographics             Methodology             List of Charts and Tables Contact Media Screen
			lens | philosophy | netpop | services | methods | news | about us | contact us