back Netpop | Pocket - Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the largest and fastest growing segment of the online population. Broadbanders are an important group for interactive and mobile marketerts to watch. After all, for the "third screeen" to match the power and persuasion of full-sized browsers, it will have to meet the expectations of the U.S. broadband population. Table of Contents | Charts and Tables Index Growth of Broadband             0.1 Broadband Growth in the U.S. Pocketing the Internet Today             1.1 Devices Used for Internet Access             1.2 Mobile Online Activities in a Typical Month             1.3 Comparison of Pocket-Net and Regular Online                  Activities             1.4 Frustrations and Deterrents to Pocket-Net Usage Second Screen Loyalists             2.1 Online Activities in a Typical Month             2.2 Barriers to Use: Current and Non-Users             2.3 Total Amount Spent Monthly on Mobile Voice and                  Data Service             2.4 Factors that Would Prompt Pocket-Net Usage: Ranked             2.5 Likelihood of Using Cell Phone for Internet Current Pocket-Net User             3.1 Demographic Profile: Pocket-Net Users and                  Broadbanders             3.2 Pocket-Net Use by Netpop | Portraits Segments             3.3 Mobile Device Brands: Awareness and Ownership             3.4 Mobile Service Brands: Awareness and Subscriptions Appendix             Demographics Contact Media Screen
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