back Netpop | Play - This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online. With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are in flux. Our study helps marketers understand how fans of mass media are engaging in entertainment online and how their actions, comments and home-grown content are shaping the new digital media landscape. Table of Contents | Charts and Tables Index Foreword Executive Summary Growth of Broadband Broadband Play             New Media Landscape             Amount of Spare Time Online             Online versus Analog Media Habits             Time Online Allocated to Leisure and Entertainment             Frequency of Access             Access Devices             Mobile Play Pull-Based Marketing             Online versus Offline Sources             Entertainment on "Long Tail" sites             Analysis of Sites Visited Regularly             Primary Role of Entertainment Sites             Impact on Overall Enjoyment Content Creation             Community-Based Activities             Influence of User-Generated Sources             Fan-Related Activities             Communitainment             Emergence of Home-Grown Content User Profiles             Online Insiders             Social Clickers             Content Kings Conclusions Appendix             Methodology             List of Charts and Tables Contact Media Screen
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