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Netpop | Play - This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.

With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are in flux. Our study helps marketers understand how fans of mass media are engaging in entertainment online and how their actions, comments and home-grown content are shaping the new digital media landscape.

Table of Contents | Charts and Tables Index


Executive Summary

Growth of Broadband

Broadband Play
            New Media Landscape

            Amount of Spare Time Online
            Online versus Analog Media Habits
            Time Online Allocated to Leisure and Entertainment

            Frequency of Access
            Access Devices
            Mobile Play

Pull-Based Marketing
            Online versus Offline Sources
            Entertainment on "Long Tail" sites
            Analysis of Sites Visited Regularly
            Primary Role of Entertainment Sites
            Impact on Overall Enjoyment

Content Creation
            Community-Based Activities
            Influence of User-Generated Sources
            Fan-Related Activities

            Emergence of Home-Grown Content

User Profiles
            Online Insiders
            Social Clickers
            Content Kings


            List of Charts and Tables

Contact Media Screen



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