December 24, 2007: Newsweek
These Surfers Do It Their Own Way
New data suggest China isn't lagging on Internet social networking. It's just innovating differently.
December 19, 2007: Adweek
Surveying the Scenesters
China in a Web 2.0 World
April 27 , 2007: Wall Street Journal
Traffic Report: Little Screens, Extra Fees
Why more people don't use cell phones to go online: Most popular mobile-Web features
March 30, 2007: MediaPost
Survey: Few Broadband Users Go Mobile For Web Access
More Than 90 Million Americans ages 13 or older access the Internet through a broadband connection, and 62% of broadband subscribers own a Net-enabled mobile device.
March 29, 2007: BizReport : Mobile Marketing
Wide gap between mobile and broadband usage
Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices.
March 29, 2007: Center For Media Research
Only Five Percent of Innovative Web Users Access Internet on Mobile Device
The report reveals a significant gap between accessing the Internet on mobile devices and on computers.
March 28, 2007: Internet Retailer
Use of Mobile Web Low but Growing, Firm Says
Only 5% of U.S. Internet users with broadband access via any hardware use their mobile devices to access the Internet.
March 23, 2007: DM News
Only 5 percent of broadband users use mobile Net: Media-Screen
The Netpop report also reveals a significant gap between accessing the Internet on mobile devices and computers and the number of online activities performed through each.
March 22, 2007: Communications Technology
Not Everyone Wants Those Wireless Toys
There's a disconnect between the features service providers give cell customers and how those customers use their phones.
March 20, 2007: Adotas
Mass Adoption of Mobile Web Hindered by Wireless Providers
Users utilize their desktop and laptop computers more than twice as much for ‘Net activities than they use their mobile devices.
March 19, 2007: ClickZ
Tech and Price Hinders Mobile Web Adoption
Fees associated with data plans and the difficulties establishing and maintaining Internet connections hinder mobile Web adoption.
March 6, 2007: Internet Retailer
50% of Broadband Users Say Internet Influenced A Recent Purchase
Online consumers are turning more to the Internet for product information than many traditional advertising media.
March 6, 2007: eMarketer
Are Retail Sites Driving Consumers to Stores?
Broadband consumers are spending 1.9 hours on average researching products online.
February 16, 2007: MediaPost
Shopping Sites Influence One In Three Customers
Consumers are turning to online and offline sources about equally before making purchases.
February 14, 2007: Jack Myers mediaVillage.com
Vertical Ad Networks Gaining Credibility and Exponential Revenue Growth
Video and Targeted Brand Advertising are Focus for Growth.
January 16, 2007: eMarketer
Bigger Sites May Not Be Better for Online Advertisers
Advertising on smaller niche sites could make a big difference.
December 7, 2006: MediaPost
Study: Niche Sites' Ads More Engaging
MediaPost highlights key findings from the forthcoming Netpop | Response report.
November 29, 2006: Adotas
Media-Screen Maps the Diverse US Broadband Marketplace
Netpop | Portraits breaks down the marketplace into new, specific target groups for the greater benefit of online marketers.
November 27, 2006: ClickZ Network
Is it a Snake or an Elephant?
Sean Carton cautions online marketers about allowing personal experiences to cloud perceptions of audience on ClickZ.
November 20, 2006: WebPro News
Broadband Users
WebPro News points out that treating the broadband audience as a single demographic is a huge mistake.
November 17, 2006: MarketingVOX
Through the Broadband Mirror: Online User Segments Emerge
MarketingVOX asks: How can the Netpop segments be reached in meaningful, measurable ways?
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