Knowledge of the Modern Consumer MarketTM
The Internet has turned a once-finite media world into a spectrum of micro-media-points, sustained by users who create and consume them according to their needs. Demanding (and getting) what they want - when, how and where they want it - consumers are more in control than ever before.
Now there is a comprehensive study of the broadband-enabled consumer market providing companies with a better understanding of their customers and their needs, now and in the future.
Netpop is available through prepared products and custom consulting engagements to address specific client needs. Please see Netpop.com for more information.