The entertainment industry is in the midst of a sea change, unleashed by artists' newfound ability to distribute works digitally and market directly to fans. Consumers, for their part, have access to an infinite-and-everywhere array of entertainment choices. Companies, consumers and artists now face financial as well as ethical implications of a channel that combines marketing, distribution and consumption capabilities. The Internet enables consumers to sample, enjoy and spread entertainment. Where are they going? What are they getting? How are they spreading the word?
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