With the proliferation of comparison shopping sites, e-wallets and micro-payments, online shopping is now accepted as a vibrant and vital component of the global economy. Even traditional retailers of 'see, touch and feel' goods recognize the Internet's significant role in the purchase decision process. Yet consumers continue to weigh the relative benefits of selection and convenience against the privacy and security risks inherent in the digital marketplace. Which potential buyers and sellers are being deterred by security and privacy concerns? What are the remaining barriers to online shopping and how can they be minimized?
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